Professor, Associate Dean, Department of Marketing
Tel (825) 2358 7708
AREAS OF EXPERTISE
Consumer psychology; Lay Beliefs; Emotions and wellbeing; Self-regulation; Behavioral experimentation; Food
Anirban Mukhopadhyay’s research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions. His research has been published in leading journals in Marketing, Psychology, and Corporate Strategy. He is a past winner of the Early Career Award of the Society for Consumer Psychology, has co-chaired the Annual Winter Conference of the Society for Consumer Psychology, and was recognized as a Young Scholar by the Marketing Science Institute. Anirban is currently Co-Editor of the Journal of Consumer Psychology and Associate Editor at the Journal of Marketing Research, and has served as Area Editor at the Journal of Consumer Psychology, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing.
SELECTED PAPERS & PUBLICATIONS
- Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2016), “The Obesity Crisis as Market Failure: An Analysis of Systemic Causes and Corrective Mechanisms,” Journal of the Association for Consumer Research, 1, 3 (July), forthcoming.
- Huang, Xun (Irene), Ping Dong, and Anirban Mukhopadhyay (2014), “Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking,” Journal of Consumer Research, 49 (October), 697-712.
- Karnani, Aneel, Brent McFerran, and Anirban Mukhopadhyay (2014), “Leanwashing: A Hidden Factor in the Obesity Crisis,” California Management Review, 56, 4 (Summer), 1-26. Lead article.
- Labroo, Aparna A., Anirban Mukhopadhyay, and Ping Dong (2014), “Not Always the Best Medicine: Why Frequent Smiling can Reduce Well-Being,” Journal of Experimental Social Psychology, 53 (July), 156-162.
- McFerran, Brent and Anirban Mukhopadhyay (2013), “Lay Theories of Obesity Predict Actual Body Mass,” Psychological Science, 24, 8 (August), 1428-1436.
- Hung, Iris W. and Anirban Mukhopadhyay (2012), “Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences," Journal of Consumer Research 38, 6 (April), 1103-1115.
- Wang, Chen and Anirban Mukhopadhyay (2012), “The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,” Journal of Consumer Research, 38, 5 (February), 815-833.
- Mukhopadhyay, Anirban and Catherine W. M. Yeung (2010), “Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children,” Journal of Marketing Research, 47, 2 (April), 240-250.
- Labroo, Aparna A. and Anirban Mukhopadhyay (2009), “Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation,” Journal of Consumer Research, 36, 2 (August), 242-254.
- Mukhopadhyay, Anirban and Gita V. Johar (2005), “Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions," Journal of Consumer Research, 31, 4 (March), 779-786.