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Amy N. Dalton


IEMS Research Areas


Professor Amy Dalton studies consumer psychology, with an emphasis on factors that influence consumption and other behaviours outside consumer awareness. Her research has been published in top-tier academic journals, including the Journal of Consumer Research and the Journal of Personality and Social Psychology, and practitioner journals, including the Harvard Business Review. Her research has been featured in international media outlets, including the New York Times, Wall Street Journal, Fortune, BusinessWeek, and Forbes. She is an Associate Editor at the Journal of Consumer Psychology and is a member of the Editorial Board of the Journal of Consumer Research and the Journal of Marketing Research. Professor Dalton holds a Bachelor of Science in psychology from the University of Toronto and a Ph.D. in marketing from Duke University’s Fuqua School of Business.


  • Dalton, Amy N., and Li Huang (2014). Motivated Forgetting in Response to Social Identity Threat. Journal of Consumer Research, 40 (2), 1017-38 (lead article).
  • Dalton, Amy N., and Stephen A. Spiller (2012). Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals. Journal of Consumer Research, 39 (3), 600-14.
  • Laran, Juliano, Amy N. Dalton and Eduardo B. Andrade (2011). Why Consumers Rebel Against Slogans, Harvard Business Review, November, 1-2.
  • Laran, Juliano, Amy N. Dalton and Eduardo B. Andrade (2011). The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects. Journal of Consumer Research, 37 (6), 999-1014.
  • Chartrand, Tanya L., Clara M. Cheng, Amy N. Dalton, and Abraham Tesser (2010). Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-regulatory Tool? Social Cognition, 28 (5), 569-88.
  • Dalton, Amy N., Tanya L. Chartrand, and Eli J. Finkel (2010). The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-regulatory Resources. Journal of Personality and Social Psychology, 98 (4), 605-617.
  • Chartrand, Tanya L and Amy N. Dalton (2009). Mimicry: Its Ubiquity, Importance, and Functionality. In E. Morsella, J. A. Bargh, & P. M. Gollwitzer (Eds.), Oxford Handbook of Human Action. New York: Oxford University Press, p 458 - 483.
  • Chartrand, Tanya L., Amy N. Dalton, and Clara M. Cheng (2008). Consequences of Nonconscious Goal Activation. In J. Shah & W. Gardner (Eds.), Handbook of Motivation Science. New York: Guilford, p 342 - 355.
  • Chartrand, Tanya L., Amy N. Dalton, and Gavan J. Fitzsimons (2007). Relationship Reactance: When Priming Significant Others Triggers Opposing Goals. Journal of Experimental Social Psychology, 43, 719-726.
  • Finkel, Eli J., W. Keith Campbell, A. B. Brunell, Amy N. Dalton, Tanya L. Chartrand, and Stacy Scarbeck (2006). High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation. Journal of Personality and Social Psychology, 91, 456 - 475.