PhD, New York University
Assistant Professor, Department of Marketing
Tel (852) 2358 7703
Personal Home Page
AREAS OF EXPERTISE
Advertising; pricing; pro-social behavior; sustainability, especially in the context of emerging market
Professor Wang has been working on several marketing research projects, most of which are in the context of emerging market. His paper on Journal of Consumer Research studies consumer medicine preference among traditional Chinese/Indian remedies and Western medicine. Professor Wang recently is working on several projects using large individual-level datasets from China to study consumer behavior regarding, for example, TV viewing, blood donation behavior, avoid using plastic bags.
SELECTED PAPERS & PUBLICATIONS
- Wang, Wenbo, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.
- Seiler, Stephan and Yao, Song and Wang, Wenbo, Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment (March 23, 2017). Marketing Science, Forthcoming; Stanford University Graduate School of Business Research Paper No. 15-62.
- Wang, Wenbo and Krishna, Aradhna and McFerran, Brent, Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms (July 3, 2016). Journal of Marketing Research, Forthcoming.
- Yao, Song and Wang, Wenbo and Chen, Yuxin, TV Channel Search and Commercial Breaks (September 10, 2016). Journal of Marketing Research, Forthcoming.
[IEMS Thought Leadership Brief] Green Lifestyle Adoption: Shopping without Plastic Bags by Wenbo Wang
- Stanford Business Insight. “Your Tweets Might Be the Key to Game of Thrones’ Success.” August 12, 2016
- Kellogg Insight: “How Important Are Customer Tweets?” March 7, 2016
- VB (Hong Kong) news show “”Money Magazine“”財經雜誌, “Bamboo Business”, 2016.03.11. http://www.bm.ust.hk/en-us/research/hkust-business-insight/presentation-series/past-events/2/1620/department:5/year:2015
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