PhD, New York University
Assistant Professor, Department of Marketing
Tel (852) 2358 7703
Personal Home Page
AREAS OF EXPERTISE
Advertising; pricing; pro-social behavior; sustainability, especially in the context of emerging market
Professor Wang has been working on several marketing research projects, most of which are in the context of emerging market. His paper on Journal of Consumer Research studies consumer medicine preference among traditional Chinese/Indian remedies and Western medicine. Professor Wang recently is working on several projects using large individual-level datasets from China to study consumer behavior regarding, for example, TV viewing, blood donation behavior, avoid using plastic bags.
SELECTED PAPERS & PUBLICATIONS
- Wang, Wenbo, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.
[IEMS Thought Leadership Brief] Green Lifestyle Adoption: Shopping without Plastic Bags by Wenbo Wang
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