Managing Strategic Flexibility Under Multiple Technological Standards


Upon market entry, firms often need to choose what to do with multiple incompatible technological standards. The extant literature provides robust justifications for a commitment strategy (e.g., focus on the most promising standard) as well as for a flexibility strategy (e.g., pursue multiple standards simultaneously). However, how firms can combine both approaches effectively is less understood. In our research, we theorize how a corporate group can parse its innovation efforts by pursuing breath across multiple technology bets at the parent level while remaining committed to each of those pursuits at the subsidiary level. We find empirical support for our predictions (as well as the potential dark side of such an arrangement) using longitudinal data on flat-panel display-related patent families.
It will be moderated by Ziyi Chen. 

Thought Leadership Brief

The author and the moderator have co-authored "When to Spread Technological Bets:  A Longitudinal Study of the Global Flat Panel Display Industry", an IEMS Thought Leadership Brief, to offer more detailed insights from their research.  

About the speaker

Yong Kim is an Assistant Professor of Management at Mays Business School, Texas A&M University. He is a Faculty Associate of HKUST Institute for Emerging Market Studies. Prior to joining Mays, he was on the faculty at the Hong Kong University of Science and Technology. He received his Ph.D. in Business Administration (Management and Organizations Area) from the Stephen M. Ross School of Business at the University of Michigan and earned a B.A. and M.A. in Sociology from Yonsei University. His research interests include nonmarket strategies, corporate social responsibility, and international business. More >>

About the moderator 

Ziyi Chen is a Ph.D. candidate in Strategic Management at the Hong Kong University of Science and Technology. He will join the University of Melbourne’s Faculty of Business and Economics upon graduation as an Assistant Professor. His research examines how firms innovate in a global context, as well as how formal and informal institutions influence firm strategy and performance. Before his doctoral studies, he obtained a B.A. in Economics from Tsinghua University in China.

To attend the event

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The webinar will be recorded for our internal archive.  Please see here for advice from the university's IT office on Zoom best practices for attendees.  

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