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Amy N. Dalton


IEMS Research Areas


Amy Dalton is an Associate Professor of Marketing at the Hong Kong University of Science and Technology. Her research examines consumer psychology and emphasizes how context and personal factors can influence consumption and other behaviours outside conscious awareness. Amy’s research has been published in leading journals in marketing, psychology, and business practice, and featured by prominent media outlets, including the New York Times, Wall Street Journal, Fortune, BusinessWeek, and Forbes. Amy serves on the editorial boards at the Journal of Consumer Research (2014 – present) and the Journal of Consumer Psychology (2014 – present). She is a former Associate Editor at the Journal of Consumer Psychology (2015 – 2020) and former editorial board member at the Journal of Marketing Research (2014 - 2018). Amy joined HKUST’s marketing department in 2008 and teaches courses in marketing and consumer behavior. She holds a Bachelor of Science in psychology from the University of Toronto and a Ph.D. in marketing from Duke University.


  • Dalton, Amy N., and Li Huang (2014). Motivated Forgetting in Response to Social Identity Threat. Journal of Consumer Research, 40 (2), 1017-38 (lead article).
  • Dalton, Amy N., and Stephen A. Spiller (2012). Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals. Journal of Consumer Research, 39 (3), 600-14.
  • Laran, Juliano, Amy N. Dalton and Eduardo B. Andrade (2011). Why Consumers Rebel Against Slogans, Harvard Business Review, November, 1-2.
  • Laran, Juliano, Amy N. Dalton and Eduardo B. Andrade (2011). The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects. Journal of Consumer Research, 37 (6), 999-1014.
  • Chartrand, Tanya L., Clara M. Cheng, Amy N. Dalton, and Abraham Tesser (2010). Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-regulatory Tool? Social Cognition, 28 (5), 569-88.
  • Dalton, Amy N., Tanya L. Chartrand, and Eli J. Finkel (2010). The Schema-Driven Chameleon: How Mimicry Affects Executive and Self-regulatory Resources. Journal of Personality and Social Psychology, 98 (4), 605-617.
  • Chartrand, Tanya L and Amy N. Dalton (2009). Mimicry: Its Ubiquity, Importance, and Functionality. In E. Morsella, J. A. Bargh, & P. M. Gollwitzer (Eds.), Oxford Handbook of Human Action. New York: Oxford University Press, p 458 - 483.
  • Chartrand, Tanya L., Amy N. Dalton, and Clara M. Cheng (2008). Consequences of Nonconscious Goal Activation. In J. Shah & W. Gardner (Eds.), Handbook of Motivation Science. New York: Guilford, p 342 - 355.
  • Chartrand, Tanya L., Amy N. Dalton, and Gavan J. Fitzsimons (2007). Relationship Reactance: When Priming Significant Others Triggers Opposing Goals. Journal of Experimental Social Psychology, 43, 719-726.
  • Finkel, Eli J., W. Keith Campbell, A. B. Brunell, Amy N. Dalton, Tanya L. Chartrand, and Stacy Scarbeck (2006). High-Maintenance Interaction: Inefficient Social Coordination Impairs Self-Regulation. Journal of Personality and Social Psychology, 91, 456 - 475.