Anirban Mukhopadhyay, Associate Dean of Business and Management and Professor of Marketing, will serve as Associate Director of the Institute starting from February 1st.
Prof Mukhopadhyay’s research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, and has been published in leading journals in Marketing, Psychology, Corporate Strategy, Economics, and Nutrition. His current substantive interests include food-related decision making, field experimentation with policy implications, and the interplay of consumption and subjective wellbeing, in societies around the world. Professor Mukhopadhyay is Editor-in-Chief of the Journal of Consumer Psychology. He has been a long-time Faculty Associate of IEMS.
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