Tags : Individual Behavior

About 10 results
Effortless Elegance: Upwardly Mobile Consumers in the Emerging Markets.
This project aims to examine the consumer behavior in emerging markets through the lens of consumers’ upwardly mobile experiences in the macro-societal economic reform. Using multiple research methods, we collect qualitative data in field trips and in-depth interviews to understand how consumers’ upward ...
https://iems.ust.hk/research/project/2017/effortless-elegance-upwardly-mobile-consumers-in-the-emerging-markets
Understanding and tackling unethical consumption: The case of counterfeit consumption
This research examines how consumers feel when they use counterfeits, and how these feelings affect purchase intentions toward counterfeits and genuine brands. We find that counterfeit users experience mixed emotions, stemming from concerns about the signals the counterfeit might send to others. Accordingly, mixed ...
https://iems.ust.hk/publications/iems-working-papers/dalton-understanding-and-tackling-unethical-consumption-the-case-of-counterfeit-consumption
Consumer Culture in Transition—The Consumption Habits and Mobility Experiences of Globally-Mobile Millennials from China
Key insights In her IEMS academic seminar, researcher Wei-Fen Chen explores the transitional identity and consumption habits of millennial consumers from emerging markets. Consumer identities are becoming increasingly hard to define in modern, dynamic societies using traditional demographics. It is based on in-depth ...
https://iems.ust.hk/events/academic-seminar/2017/consumer-culture-in-transition-weifeng-chen
Lay Theories of Obesity: Corporate Leanwashing and the Obesity Crisis as Market Failure
Video Key Insights In this Academic Seminar, IEMS Faculty Associate Anirban Mukhopadhyay reveals a link between obesity and attitudes towards diet. His study shows that people who believe that exercise is more important than diet were more likely to be overweight. Conversely, people who believed that diet was more ...
https://iems.ust.hk/events/academic-seminar/2017/lay-theories-of-obesity-anirban-mukhopadhyay
Generically Modified: Effects of Consumer Beliefs about Food Constituents on Health
The obesity crisis is growing worldwide, and has a total economic cost of US$2. trillion The prevalence and growth rate of obesity is highest in some developing countries, but most research on how people’s beliefs influence their food-related decisions is based in the West. We have previously found that many ...
https://iems.ust.hk/research/project/2016/mukhopadhyay-generically-modified-effects-consumer
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