Tags : Marketing

About 6 results
預測市場集體智慧測準存疑
Prof. HUI Kai-Lung wrote a column article providing a critical analysis of decentralized prediction markets, questioning their theoretical foundations and highlighting significant ethical and regulatory risks. Read the full article here.
https://iems.ust.hk/updates/media-coverage/2026/prof-hui-kai-lung-prediction-market
Lay Theories of Obesity: Corporate Leanwashing and the Obesity Crisis as Market Failure
Video Key Insights In this Academic Seminar, IEMS Faculty Associate Anirban Mukhopadhyay reveals a link between obesity and attitudes towards diet. His study shows that people who believe that exercise is more important than diet were more likely to be overweight. Conversely, people who believed that diet was more ...
https://iems.ust.hk/events/academic-seminar/2017/lay-theories-of-obesity-anirban-mukhopadhyay
Product Market Response to Corporate Governance Shocks: Evidence from India
In 2000, India has adopted a major corporate governance reform (Clause 49) that required the adoption of audit committees, a minimum number of independent directors, and CEO/SFO certification of financial statements and internal controls. While initially the largest firms were required to adopt these changes, later ...
https://iems.ust.hk/research/project/2015/zaldokas-mukherjee-product-market-response
Education Post Features Article on Marketing Backlash by Amy Dalton
Education Post, a member of SCMP’s online publishing group, featured an article by IEMS Faculty Associate Amy Dalton on her research on marketing tactics, the results of which indicate that certain commonly-seen marketing strategies tend to have a result opposite to the one intended. As mentioned in her ...
https://iems.ust.hk/updates/media-coverage/2014/education-post-features-article-on-marketing-backlash-by-amy-dalton
Income Distribution and Sovereign Credibility in Emerging Market Countries
My proposed research will explore how income inequality affects the investor perceptions of sovereign creditworthiness in emerging market countries around the world. Building credibility in financial markets is an important task if governments are to prevent capital flight and maintain market stability. Earning market ...
https://iems.ust.hk/research/project/2013/cho-income-distribution-sovereign-credibility
city image