Zaldokas discusses how TV advertising affects real time investor behavior
Amid the turbulence in stock markets, retail investors continue to look for investment ideas. Investors could even be inspired by ads they see on TV. Alminas Zaldokas, Assistant Professor of Finance at HKUST and IEMS faculty associate, found a predictable, recurring, and robust pattern between investor exposure to ...
https://iems.ust.hk/updates/media-coverage/2020/zaldokas-reveals-how-tv-advertising-affects-real-time-investor-behavior-columbia-law-school-blue-sky-blog