Tags : Individual Behavior

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Education Post Features Article on Marketing Backlash by Amy Dalton
Education Post, a member of SCMP’s online publishing group, featured an article by IEMS Faculty Associate Amy Dalton on her research on marketing tactics, the results of which indicate that certain commonly-seen marketing strategies tend to have a result opposite to the one intended. As mentioned in her ...
https://iems.ust.hk/updates/media-coverage/2014/education-post-features-article-on-marketing-backlash-by-amy-dalton
David Hagmann
Assistant Professor
https://iems.ust.hk/people/faculty-associates/david-hagmann
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