Tags : Upward Mobility

About 6 results
Jobs and Development Conference 2022
The Jobs and Development Conference (#Jobs4Dev) is a global event co-organized by the World Bank, IZA (Institute of Labor Economics), UNU-WIDER, and the Network on Jobs and Development (NJD) – a partnership of research institutes from various regions of the world: Development Policy Research Unit at University ...
https://iems.ust.hk/events/conference/2022/jobs-and-development-conference-2022
Understanding Emerging Market Consumers Through the Lens of Social Mobility
Consumers in the same economic bracket may shop differently depending on whether their socialeconomic status will improve or worsen. Downwardly mobile consumers demonstrate a greater intention to purchase products if they appeal to their cultural capital, and a lower intention to purchase the same products if ...
https://iems.ust.hk/publications/thought-leadership-briefs/chen-understanding-emerging-market-consumers-through-the-lens-of-social-mobility-tlb25
What to buy when the American Dream fails?
Live Broadcast Event Summary Although socioeconomic status has been a fundamental concept marketing professionals employ to explain and predict consumer behaviors, we know relatively little about the shopping preferences of those who are moving from one socioeconomic status to another. In her academic seminar, ...
https://iems.ust.hk/events/academic-seminar/2018/chen-what-to-buy-when-the-american-dream-fails
IAS Newsletter: An Interview with Wei-fen Chen
Wei-fen Chen, IEMS and IAS Post-doctoral Fellow, discussed her calling for research in the IAS Newsletter February 2018. Her research focuses on rapidly changing cultural norms, societal dynamics and vibrant economic activities of developing countries. She studies human behavior in an increasingly globalized ...
https://iems.ust.hk/updates/iems-updates/2018/chen-ias-postdoctoral-fellow
Effortless Elegance: Upwardly Mobile Consumers in the Emerging Markets.
This project aims to examine the consumer behavior in emerging markets through the lens of consumers’ upwardly mobile experiences in the macro-societal economic reform. Using multiple research methods, we collect qualitative data in field trips and in-depth interviews to understand how consumers’ upward ...
https://iems.ust.hk/research/project/2017/effortless-elegance-upwardly-mobile-consumers-in-the-emerging-markets
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